Talent Investment

You have to spend money to make money. And you have to invest in top talent to retain top talent. Achieving maximum focus in an office setting where a million things are gunning for your attention is tough.

All of that can be managed with a good work culture and processes. But if you don’t have the right equipment and tools, you’ll never be as efficient as you could be.

Maybe a chair is not comfortable. Maybe you can still hear your sales team in the other room, even with your headphones on. Maybe you found a SaaS tool that would save you hours upon hours of repetitive tasks.

If someone asks for a new keyboard, new tool, or new screen, it’s never a good idea to dismiss them right away. The person asking rarely brings up an issue like this on a whim, it has to be premeditated in some way, and that means that the problem they are facing is a recurring one.

“The way management treats
their associates is exactly how the associates will treat the customers.”

– Sam Walton, Founder of Walmart

A one-time investment, no matter how large, is actually pretty small when looking at it as a long term investment in focus and productivity. If an agency shows that it cares about its employees in all the ways that matter, the employees will return it multiple times over. Here are some small or large things in no particular order that could make or break an employee relationship with the company:

  • IT equipment. If you ask someone to work in front of a computer 8 hours each day, you better make sure they have the proper equipment to do their job. This includes everything from computer equipment to noise- cancelling headphones and online tools to do their job.
  • Chair and desk. This one is connected to the one above; spending a third of their day in uncomfortable working conditions will severely hurt their productivity and health.
  • Coffee, refreshments and snacks. We know it might not sound like much, but making sure that your employees have access to all the basics like coffee, cold water (or soda) and some fruit can drastically increase their productivity and improve health.
  • Indoor climate. The stereotype of a developer might be: someone sitting in a dark basement with a hoodie on – but nothing could be further from the truth if you want them to be productive. Proper lighting, some plants and good ventilation are all tiny details that have a huge impact.