A promotion: While most talented people love what they do, as they repeat the same tasks day after day, eventually, they will find ways of improving the process or get ideas for new ventures that the team should pursue. And there is only so much one can do from the bottom of the corporate ladder. Career growth is a key part of goal setting strategies for high performersand agencies need to provide these opportunities if they want to retain their top talent. Otherwise those people might look for those higher positions elsewhere. Please note, that a “regular” promotion is not always the best option; we’ll cover that later in our post “Non-linear progression”.
A raise: Usually going hand in hand with a promotion. However, while every promotion should come with a raise, not every raise has to come with a promotion. Many people are not after the responsibility that comes with
a promotion, they just like what they do, and so they take on more tasks, spend more time at the office or even work weekends. But maybe they aren’t looking to delegate their tasks to their would-be replacements. Maybe they just want to feel like their extra time is seen as valuable by the agency. And seeing as time is money, sometimes the answer is as simple as that.
While all of the above will probably make your agency employees happy and get your agency valuable, educated and dedicated employees for a long time
to come, there are also smaller ways to improve productivity faster.