Recruitment. Love it or hate it, this is where it all starts if you want to attract top talent for your agency. But there’s so much more to recruitment than job postings and hiring recruiters. It’s in the recruitment phase that the first bit of onboarding starts. While it is 100% the candidate’s responsibility to find out as much as possible about the agency he wants to join, why not show your values and culture even at the earliest stages and make it easier for them?
We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us
– Simon Sinek, Author of ’’Start with Why’’
It’s no secret that even the most basic one-page websites have an “about us” section. But imagine being a top talent developer or specialist looking for new opportunities. They might go through 50 “about us” pages every day. Does your mission and vision statement stand out of the crowd? Do you communicate having a culture that provides a constant stream of challenging problems to solve? Do you have a hilarious video of your founder switching places with your human-sized-rabbit-office-mascot and shooting confetti at your unsuspecting support staff?
Do you want to show your values to potential clients? Then video is the way to go. It doesn’t have to be a big production – the only thing it has to do, is to show your company values and culture.
Letting your mission, vision and culture shine through in your recruiting process helps you immensely in not only standing out from the crowd, but also in attracting the right people for your company.